Our stores’ journey in the fashion industry begins in 1989, at Skopelos Island. From there, with much love and dedication, we managed to expand our business to the island of Skiathos, with two
more “Pragmata” and one “So Shop” stores, and then to the islands of Paros and Antiparos, with two, brand-new “So Shop stores. Our collections comprise, mainly of Resort clothing and silk,
100% cotton and Raven apparel, based on simple and flowing patterns.
You can visit our So Shop (clothing and accessories) store, in Skiathos, at Papadiamantis street right across the National Bank, and our “Pragmata” (clothing) store, located right across Skiathos Junior High School.